OVERLAKE MEDICAL CENTER & CLINICS

COOL HEADLINE

OVERVIEW

SUMMARY OF THE BIZ & CHALLENGE Sweden-based international telecom and CPaaS firm, Sinch

SECTOR

Healthcare

MY ROLE

Lead UX Strategist — facilitated discovery workshops, designed wireframes and foundational IA. Collaborated with Visual Designer and Lead Developer.

PROJECT DURATION

Ongoing

UNDERSTANDING THE STAKEHOLDERS

Sinch acquired U.S.-based telcom, Inteliquent and an email service provider, Pathwire. The navigation and site structure used for initial launch would not function for the expanding service areas. With these new product lines in mind, and future acquisitions on the horizon, we needed to build a new information architecture to support international growth as the company expands into new markets.

CLARIFYING KEY USER FLOWS

Sinch acquired U.S.-based telcom, Inteliquent and an email service provider, Pathwire. The navigation and site structure used for initial launch would not function for the expanding service areas. With these new product lines in mind, and future acquisitions on the horizon, we needed to build a new information architecture to support international growth as the company expands into new markets.

ORGANIZING MEDICAL SERVICE AREAS

Sinch acquired U.S.-based telcom, Inteliquent and an email service provider, Pathwire. The navigation and site structure used for initial launch would not function for the expanding service areas. With these new product lines in mind, and future acquisitions on the horizon, we needed to build a new information architecture to support international growth as the company expands into new markets.

NAVIGATION TESTING

Sinch acquired U.S.-based telcom, Inteliquent and an email service provider, Pathwire. The navigation and site structure used for initial launch would not function for the expanding service areas. With these new product lines in mind, and future acquisitions on the horizon, we needed to build a new information architecture to support international growth as the company expands into new markets.