OVERLAKE MEDICAL CENTER & CLINICS
COOL HEADLINE
OVERVIEW
SUMMARY OF THE BIZ & CHALLENGE Sweden-based international telecom and CPaaS firm, Sinch,
SECTOR
Healthcare
MY ROLE
Lead UX Strategist — facilitated discovery workshops, designed wireframes and foundational IA. Collaborated with Visual Designer and Lead Developer.
PROJECT DURATION
Ongoing
UNDERSTANDING THE STAKEHOLDERS
Sinch acquired U.S.-based telcom, Inteliquent and an email service provider, Pathwire. The navigation and site structure used for initial launch would not function for the expanding service areas. With these new product lines in mind, and future acquisitions on the horizon, we needed to build a new information architecture to support international growth as the company expands into new markets.
CLARIFYING KEY USER FLOWS
Sinch acquired U.S.-based telcom, Inteliquent and an email service provider, Pathwire. The navigation and site structure used for initial launch would not function for the expanding service areas. With these new product lines in mind, and future acquisitions on the horizon, we needed to build a new information architecture to support international growth as the company expands into new markets.
ORGANIZING MEDICAL SERVICE AREAS
Sinch acquired U.S.-based telcom, Inteliquent and an email service provider, Pathwire. The navigation and site structure used for initial launch would not function for the expanding service areas. With these new product lines in mind, and future acquisitions on the horizon, we needed to build a new information architecture to support international growth as the company expands into new markets.
NAVIGATION TESTING
Sinch acquired U.S.-based telcom, Inteliquent and an email service provider, Pathwire. The navigation and site structure used for initial launch would not function for the expanding service areas. With these new product lines in mind, and future acquisitions on the horizon, we needed to build a new information architecture to support international growth as the company expands into new markets.